tofer is an imaginative gallery inspired by the great contemporary museums such as the MOMA, MOCA, MAC and many other smaller modern spaces that I have been to in Toronto. A gallery would consist of a multitude of components, brochures, banners, guides, sites, merchandise, etc. for the purpose of this assignment I have provided a few examples of the print and mobile deliverables. Along with the process book, this will also act as a brand guide for the gallery. I took time looking at modern and contemporary spaces, I wanted the design and font to allow for the work to be the highlight while also showing that the space is “fun” and not just your typical gallery.